Writing
Thoughts on strategy, operations, agribusiness, and what it takes to build things that last.
April 2026 · strategy operations
Operations Is the Strategy
Most founders treat operations as the boring part that comes after the real work. I'd argue it's where strategy lives or dies.
StrategyOperations
March 2026 · agribusiness
Why Agribusiness Is the Hardest Business to Run
From soil to shelf, the supply chain is long, the margins are thin, and the weather doesn't care about your OKRs.
AgribusinessOperations
February 2026 · edtech
Edtech in Indonesia: What the Numbers Don't Show
After running an edtech company through restructuring, here's what I wish someone had told me about the market.
EdtechIndonesiaStrategy
January 2026 · indonesia
Building from Bandung
On why operating from a second-tier city isn't a disadvantage — and sometimes, it's exactly the point.
IndonesiaStartups